The world we now live in moves at considerable pace. The common use of terms like “quick turnaround” and “asap” are proof that we are operating at maximum velocity.
For the image conscious city mover-shaker the fastest way from A to B is often on two wheels.
The fixed gear cycle is the bicycle of choice for the hipster movement but it has also been adopted by couriers, weekend enthusiasts and commuters alike.
With traffic at a standstill in the grey streets of London Town this push toward cycles has spawned a new dawn of menswear style that allows for a whole other level of freedom of movement.
Out goes Lycra and in comes tailored shirts, tapered trousers and suit jackets.
For those, discerning gents who have decided on the move to a bicycle there is only one accessory that you simply live without, a helmet.