Pokemon Go. Two words that have dominated this week and it has spawned a whole range of reactions from media, law enforcement and sport personalities.
Here are a selection of the articles that outline the what, the why and who of Pokemon Go.
Pokémon Go’s retention rates, average revenue per user are double the industry average –
Pokemon Go is a gamechanger and here is why.
Science Explains Why You’re Addicted To Pokémon GO –
Can’t stop, won’t stop. There is a scientific reason that you are wandering the streets looking for imaginary monsters, maybe you can use this to explain to your neighbour why you were in his garden shed last night.
The Pokemon Go effect: Agencies pile on the craze –
What is the knock effect within the tech community and how is the phenomenon consumed by the fans.
Pokémon Go has an estimated 7.5M U.S. downloads, $1.6M in daily revenue –
Daily revenue, iOS alone, is hitting astronomical figures. Nintendo are back in the big leagues.
Watch MMA Welterweight Michael ‘Venom’ Page Take the Pokemon Thing Way Too Far (Video) –
Gamifying the fight game. Not for the faint hearted, this knock out was delivered and then the scenario took a turn for the strange. Easier to watch than explain.